Frederick, MD— The Frederick Arts Council, whose mission is advancing and investing in a vibrant and cohesive arts community, has introduced a new look and new branding to better reach out to the community, and support both its’ mission and its’ vision today.
“We are pleased to unveil a graphic identity that is relevant and vibrant and better communicates our important mission of advancing a vital arts community,” said John Bekier, Frederick Arts Council president. As part of it the process, the Frederick Arts Council released a design survey, to gather vital community feedback on designs and options.
“Heading into a new decade and a new chapter of Frederick’s history, it makes sense for us to refresh our look as well,” said Louise Kennelly, Executive Director of the Frederick Arts Council. “The new frederickartscouncil.org will be more functional for our members and the community, as well as provide an aesthetic experience reflecting our creative aspirations.”
“The Frederick Arts Council envisions a Frederick where the arts play a significant role in contributing to the economy, education and everyday life of its citizens, while celebrating and serving the diversity of our city” said Paula Rubin-Wexler, FAC board secretary, who spearheaded the rebranding. “Frederick is one of the state’s most dynamic arts communities – it was time to upgrade our brand identity, and most importantly, how we can best serve our members. We’re focused on celebrating FAC’s success, while continuing to make a powerful difference to everyone in our community. We are a nationally-recognized arts destination, and our visual identity, our website, and everything we do has to seamlessly help the thousands of people seeking information about our mission and our programs.”
FAC commissioned nationally-known local designer Robert Shelley to design and develop a new logo, website, and complete identity package. Shelley is nationally known for his work for CBS, AARP and The Preakness. Implementation of the new branding for the FAC website will be done by Octavo Design, a well-known Frederick interactive specialty firm.
The rebranding campaign was made possible by a generous grant from the Ausherman Family Foundation.